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Google Helpful Content Update and Link Spam Updates: What You Need to Know

Understand Google's recent algorithm updates focused on link spam and helpful content, and learn how to adapt your SEO strategy to stay compliant.

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SEO

Common SEO Mistakes: Top 5 Errors That Can Damage Your Business and How to Prevent Them

Uncover common SEO mistakes that can harm your search rankings and strategies to avoid them for better website performance.

Advertising

Google Ad Optimization: A Foolproof Guide for Small to Mid-Sized Businesses

Learn the essential steps to optimize your Google Ads for maximum effectiveness and measurable results.

SEO

Voice Search Optimization: How to Do it and Why It Matters

Learn why voice search optimization matters and how to optimize your website for voice search to stay ahead in the digital landscape.

SEO

Why SEO is Still Valuable in 2024

SEO remains crucial in 2024. Discover why SEO is still valuable and how it helps improve user experience, drive targeted traffic, and provide valuable insights.

Case Study

Maximizing campaign efficiency for a local roofer

Notorious for being a fiercely competitive space for leads, Equicity executed an explosive campaign for a local Snohomish County roofing company that led to over a 250% ROAS across multiple Google Ad campaigns. Learn more about how we did it here.

Content

Mastering Content Producing: 7 Steps to Streamline Your Process

It is indeed possible to have your cake and eat it too! We'll teach you how to blend AI efficiency with human creativity for high-quality content that drives results.

Advertising

SEO vs Google Ads: Finding the Best Fit for Your Marketing Budget

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SEO

Ongoing SEO Maintenance: What It Actually Includes in 2026

Most SEO retainers are vague on purpose. Here's what ongoing SEO maintenance actually includes in 2026, what it shouldn't, and when you need one.

SEO

SEO Best Practices That Actually Work in 2026

The SEO playbook shifted in the last 18 months. Here's what actually works in 2026, what to stop doing, and the quick wins you can knock out this week.

The Equicity blog is the place to learn from our decades of experience marketing websites and social media accounts. Subscribe to stay up to date and get bleeding edge tips sent straight to your inbox!

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Featured case study

Maximizing campaign efficiency for a local roofer

250%

Return on Ad Spend

432%

Increase in monthly revenue

100%

Reason to remember the name

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