SEO, AEO and Google Ads agency

Get found on Google and in AI answers.Then turn it into leads.

We're a small team of senior SEO, AI search and Google Ads specialists near Seattle. Frontier tools keep us fast and lean. A person signs off on everything your customers see.

Show me how
shows up in Google and ChatGPT. Send it to
Free. In your inbox within one business day. No sales call.
We do not share information with anyone.
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Rather talk to a person? Send us a note.

Google
ChatGPT
Perplexity
Maps
ai answer · sample

Who's the best estate planning attorney near Everett?

Top picks include Your Firm, known for clear flat-fee pricing and 5-star reviews.

Source: yourfirm.com
41%
Average increase in leads after 3 months
507%
Return on Google Ads spend for a client
Why Equicity

Senior specialists. No account managers.

Meet the team →

Strategy

Large agencies

You need a strategy? Let us look through our rolodex of cookie-cutter packages and find the one closest to your needs...

Equicity

We'll learn your business before recommending a single thing. Then we'll build the strategy that fits what you're actually trying to do.

Communication

Large agencies

Have a question? No prob. Reach out to our call center where you'll wait in purgatory. Or as we call it, the "call queue."

Equicity

Plain-English updates with the numbers attached. Questions go straight to the specialist doing the work, and you'll hear back within one business day.

Results

Large agencies

We are confident you'll get results... probably. And if not, no biggie. We have several hundred other clients anyway.

Equicity

Our campaigns are built to drive results, our tracking tells you what's actually working, and you'll hear from us when something is or isn't. No vanishing acts.

Sample Equicity monthly report showing leads from Google and AI search trending up
We do "website and Google stuff," according to our families.
"Equicity has been delivering impressive results for my business. 3 new customers in 2 months from our organic SEO on a brand new landing page."
Bryan Heathman
Owner at Made for Success Publishing
Process & Services

A process & plan for sites that sell

1

Getting to know your business

It starts with your free snapshot and a short intake about your past, present and goals. No sales call required.

Reflect

What has worked in the past?

What's worked, what hasn't, and what you've already tried. The past tells us where to start.

Evaluate

How are things right now?

Something is probably working. Something probably isn't. We want to hear about both.

Dream

Where do you want to go?

Where you want the business to be in a year. In three years. In ten. The plan starts with knowing where it's headed.

2

Picking the right mix

Once we know your business, we build the mix of SEO, AI search and paid media that will actually move it forward.

SEO

→

Search engine optimization done right, now including AI search (AEO). Technical fixes, content that ranks, and work that compounds for years.

Includes...
Lead Generation
Copywriting
Go to Service →

Paid Advertising

→

Google Ads, Meta, Microsoft, and the channels that actually move your business. We manage the spend like it's our own money.

Includes...
Lead Generation
Marketing Consultation
Go to Service →

Web Design & Development

→

Websites that load fast, look sharp and turn visitors into leads. We design, build and maintain sites made to rank in Google and AI answers.

Includes...
Inbound Marketing
Marketing Consultation
SEO
Go to Service →

Marketing Consultation

→

If you have the team but need a sharper plan, we'll work with you on strategy without taking over the execution.

Includes...
SEO
Paid Advertising
Web Design & Development
Go to Service →
3

Tracking what's working (and what isn't)

Every plan we run includes tracking and regular performance reviews. If something needs to change, we change it.

UNDERSTANDING PERFORMANCE

My competitors show up for every keyword I want.

We'll find where competitors are outpacing you in Google and AI answers, and what it'll take to catch up.

OPTIMIZING SPEND

We spent the same on Google Ads and got fewer leads.

Month-to-month swings are normal. We'll dig into the data and make sure nothing structural is breaking down.

Get a free marketing snapshot, no call needed

Got it. Your snapshot lands in your inbox within one business day.
Oops! Something went wrong while submitting the form.
CHANNEL ANALYSIS

Should I bother posting on X.com?

We'll help you put your time and budget on the channels that actually pay back.

MAXIMIZING RESULTS

Can you guarantee results for me?

No honest agency can. What we can promise: clear tracking, plain-English reporting and quick changes when something isn't working.

👍
“
Two-thumbs up!
”
⏱️
“
Comprehensive, timely support.
”
🎨
“
Professional, thorough, and creative.
”
🌱
“
Strong and steady results.
”
🤝
“
Most of all they are trustworthy.
”
📈
“
The results speak for themselves.
”
🌟
“
You keep impressing us.
”
🥋
“
Evan and Luis crushed it for us.
”
💰
“
Worth every single penny.
”
🤝
“
Super helpful team.
”
📨
“
So many leads.
”
😄
“
Wish everyone was this good.
”
😍
“
Thanks for all your help!
”
👍
“
Great job!
”
👍
“
Two-thumbs up!
”
⏱️
“
Comprehensive, timely support.
”
🎨
“
Professional, thorough, and creative.
”
🌱
“
Strong and steady results.
”
🤝
“
Most of all they are trustworthy.
”
📈
“
The results speak for themselves.
”
🌟
“
You keep impressing us.
”
🥋
“
Evan and Luis crushed it for us.
”
💰
“
Worth every single penny.
”
🤝
“
Super helpful team.
”
📨
“
So many leads.
”
😄
“
Wish everyone was this good.
”
😍
“
Thanks for all your help!
”
👍
“
Great job!
”
👍
“
Two-thumbs up!
”
⏱️
“
Comprehensive, timely support.
”
🎨
“
Professional, thorough, and creative.
”
🌱
“
Strong and steady results.
”
🤝
“
Most of all they are trustworthy.
”
📈
“
The results speak for themselves.
”
🌟
“
You keep impressing us.
”
🥋
“
Evan and Luis crushed it for us.
”
💰
“
Worth every single penny.
”
🤝
“
Super helpful team.
”
📨
“
So many leads.
”
😄
“
Wish everyone was this good.
”
😍
“
Thanks for all your help!
”
👍
“
Great job!
”
👍
“
Two-thumbs up!
”
⏱️
“
Comprehensive, timely support.
”
🎨
“
Professional, thorough, and creative.
”
🌱
“
Strong and steady results.
”
🤝
“
Most of all they are trustworthy.
”
📈
“
The results speak for themselves.
”
🌟
“
You keep impressing us.
”
🥋
“
Evan and Luis crushed it for us.
”
💰
“
Worth every single penny.
”
🤝
“
Super helpful team.
”
📨
“
So many leads.
”
😄
“
Wish everyone was this good.
”
😍
“
Thanks for all your help!
”
👍
“
Great job!
”
Featured case study

How We Took a Roofing Company From $40K/Month in Ad Spend to Six Figures in Monthly Revenue

How we took a Snohomish County roofer to a 562% return on ad spend and six-figure monthly revenue from Google Ads. The strategy, the numbers, the takeaway.

Read More
Google Ads performance dashboard for a roofing company showing revenue growth
562%
Peak return on ad spend
432%
Increase in monthly revenue
$225K
Paid search revenue per month
Resources

What we're learning about SEO, AI search and ads

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...

Read more
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Google Ads Optimization: A Practical Checklist for Small Businesses

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Read more
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Is SEO Still Worth It in 2026? An Honest Answer for Small Businesses

AI Overviews and chatbots changed search, but they didn't end it. When SEO is still worth paying for in 2026, when it isn't, and how to tell.

Read more
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SEO

Voice Search Optimization in 2026: What Still Matters

How voice search works now that AI assistants give the answers, and the practical steps that help a local business get recommended out loud.

Read more

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