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Google Algorithm Updates: What They Mean for Your Business

Core updates, spam updates, and the death of the Helpful Content System. Here's what Google's algorithm updates actually mean for a small business in 2026.

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Ongoing SEO Maintenance: What It Actually Includes in 2026

Most SEO retainers are vague on purpose. Here's what ongoing SEO maintenance actually includes in 2026, what it shouldn't, and when you need one.

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SEO Best Practices That Actually Work in 2026

The SEO playbook shifted in the last 18 months. Here's what actually works in 2026, what to stop doing, and the quick wins you can knock out this week.

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AI Killed the Bottom Half of SEO. The Top Half Is Worth More Than Ever.

AI didn't kill SEO. It killed bad SEO. Here's the difference, and what to actually look for in an agency in 2026.

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Common SEO Mistakes to Avoid in 2026 (and How to Fix Them)

Wondering why your SEO isn't working? These are the most common SEO mistakes I see in 2026, including the new AI-era ones, and how to fix each.

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Voice Search Optimization in 2026: What Still Matters

How voice search works now that AI assistants give the answers, and the practical steps that help a local business get recommended out loud.

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Is SEO Still Worth It in 2026? An Honest Answer for Small Businesses

AI Overviews and chatbots changed search, but they didn't end it. When SEO is still worth paying for in 2026, when it isn't, and how to tell.

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TheEquicity blog is where we share what's working in SEO, AI search and Google Ads, in plain English and without the fluff.

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