SEO (Search Engine Optimization) optimizes your website's technical and content factors, boosting visibility to attract more traffic by targeting idea keywords.
Tracking progress in Google Search Console
Step 1

Set up your analytics

First things first, let's get Google Analytics, Google Search Console, and other tools set up. These will help us track your website’s performance and guide our SEO journey, acting like a fitness tracker for your site!

Step 2

Audit and optimize your site

Next, we’ll audit your website to fix technical issues, boost page speed, and optimize content with target keywords. We’ll also write new content and pivot our content strategy as needed to enhance user experience and performance.

Step 3

Let the magic work

Now's the part where you can kick back and relax. But we'll be staying busy with our ongoing monitoring and adjustments, as you watch your site climb the search rankings and attract more traffic. Enjoy the rewards while we handle the heavy lifting!

SEO Toolbox

Marrying your channels with our superpowers

Emmert Wolf once said, "A man is only as good as his tools." While tools aren't everything, they're hugely invaluable when it comes to executing data-driven decisions. These are our tools of choice!

Google Analytics

The one, the only, Google Analytics. We'll use it to learn all kinds of things about your target audience and track our progress.


Don't undersestimate the power of tracking call sources. And definitely don't underestimate CallRail's ability to do it.

Google Search Console

GSC or Google Search Console allows us to do more advanced forensics on your site's SEO and identify problems before the algorithm does.


Pronounced "A-H-Refs." What does it do? Everything. We love AHREFS for site audits, keyword research, and lots more.

Screaming Frog

Screaming Frog is essential for SEO audits, helping identify issues like broken links, duplicate content, and site architecture problems.


A little espionage too, SpyFu lets spy on competitor strategies, monitor their SEO efforts, and identify profitable keywords we can target too.


From competitor analysis to advanced backlink research tools, SEMRush gives us lots of power to drive wins for your site.

Surfer SEO

🎵 Everybody's goin' surfin'... Surfin' SEO! 🎵 But really, Surfer gives us super powers to optimize your content using actionable recommendations based on top-ranking pages.


Like Google Analytics, but rather exciting!

Review Shake

ReviewShake is a platform for collecting, managing, and analyzing online reviews. It's handy for improving customer feedback and growing your online reputation.

Google Business Profile

If you've got a local business, you NEED your Google Business Profile looking sharp. We have a long history of doing that for folks.


We remember the dawn of Whiteboard Friday's, when SEO was still a new term. Moz has been there from the beginning.

Agency Analytics

Agency Analytics is a tool that overlays on top of Google Analytics and many other sources. It's got a friendly user interface and lots of other bells and whistles.

Tap into the power of SEO and prepare to blast off 🚀

SEO is not just about improving your website's visibility; it's about driving targeted traffic that converts into revenue. By optimizing for search engines, you tap into a pool of potential customers actively seeking your products or services. Let's explore how SEO can transform your business.

  1. Increase Organic Traffic
    Get more visitors on your site, without having to pay Google directly to do it.
  2. Enhance your Trust
    Ranking higher for keywords builds perceived trust and authority with your audience, greasing the sales wheels.
  3. Improve User Experience
    Prioritizing user experience ensures that your visitors don't abandon ship before a sale is made.

Learn More About SEO

A disciplined approach that compounds over time

Though valuable, SEO is not an approach that pays off immediately. It will take more than a few months to really start seeing your site rise like a buoy to the top of the search results. But if we commit to taking the correct SEO actions, we'll see the results compound over time.

  1. Technical Health
    Your site must be free of 404's, slow loading, and innumerable other technical factors that can be holding it back.
  2. Relevant Content
    Content is how you answer your audience's question. And your ability to rank is determined on how relevant those answers are.
  3. Authority Online
    A website is judged by the company it keeps. By pursuing links from authoritative websites, that trust is passed along to you.
  4. Diversity of Traffic
    Our SEO strategies often touch on social media and paid ads. It's beneficial to diversify your site's sources of traffic.

Digital solutions for every niche

Contact us

At Equicity, we are able to intelligently tailor our comprehensive marketing solutions to countless niche industries.

Our expertise spans far beyond the fields of SEO, paid advertising, and lead generation — we pride ourselves on our ability to deliver personalized strategies that drive measurable results and foster business growth.

Plus, with our flexible month-to-month agreements, you can be confident in our commitment to your ongoing success.

Comprehensive Strategy Development

Our team begins with a thorough analysis of your business and industry. We develop customized strategies that align with your unique goals, whether it's SEO, paid advertising, social media management, web design, or lead generation. Our holistic approach ensures every aspect of your marketing works together seamlessly.

Performing an Audit

We will analyze your performance and come to understand your business as well as you do.

Developing a Strategy

With our audit performed, we'll use the uncovered insights to develop your ideal strategy.

Executing the Strategy

Maybe your strategy involves a surge of blogs. Or perhaps we need to develop engaging brand videos forTikTok. And maybe you even need to start with the design and development of a brand new site. Whatever it is, we're going to follow our strategy blueprint like a talented pianist follows their sheet music — playing a beautiful symphony of marketing and results for you.

Executing our line items

Each contract with Equicity contains line items that line up with our strategy. We always deliver what we say we will.

Being your vigilant eyes

Even if it's outside our lane, we'll always speak up if we notice an anomaly, recommend wee pivot or see an opportunity.

Driving Performance with Data

Every good marketer is obsessed with data. Obsessions can be scary, but we like to use the term "healthily interested." Ongoing into the future, we'll always be looking to iterate and optimize our campaigns. You can count on us to continue driving growth through ups and downs. Marketing is a long-term activity, and we're a long-term kind of agency.

Assessing monthly performance

Marketing is an iterative process. We take inventory monthly on our performance and look for areas of improvement.

Planning your business' next chapter

With marketing fueling your growth, we'll shape your business' the next chapter and plan the campaigns to get you there!

Services related to SEO

We commonly package this service with a mix of the following:

Lead Generation

Lead generation's the name, filling your pipeline is the game. We employ a mixture of tactics to get you the leads you need — STAT.

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Could you use ChatGPT? Probably. But would it connect you with your audience? Unlikely. We're experts at human connection; let us write for you.

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Plan your marketing strategy with us

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Expand your knowledge with tips

Having a Healthy Backlink Profile

Backlinks are what search engines use to understand how the rest of the Internet feels about your website. We'll make sure that you're judged by the company you keep in a positive way.

Site Speed Optimizations

If your site is slow on mobile devices, the search engines are going to ignore it. Not speculation; facts. They've even said so. So if we run a speed test and it turns out your site has anchors in its pants, we're going to recommend a speed optimization.

Creating Content with Consistency

Writing content is only as good as the relevance of it to your audience and the consistency with which you do it. Adhering to a regular publishing practice is essential.

Featured case study

Maximizing campaign efficiency for a local roofer

Notorious for being a fiercely competitive space for leads, Equicity executed an explosive campaign for a local Snohomish County roofing company that led to over a 250% ROAS across multiple Google Ad campaigns. Learn more about how we did it here.

Read More
Return on Ad Spend
Increase in monthly revenue
Reason to remember the name

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