Paid Advertising

Unlock targeted advertising with multi-channel campaigns. Boost visibility, expand reach via paid social, and collaborate with partners for scalable growth.
Optimizing your paid ads for maximum returns
Step 1

Strategy & Audit

Let’s identify the best strategy and platforms for your business. We’ll audit your campaigns, analyze improvements, and explore testing opportunities to leverage each platform’s unique strengths and capabilities.

Step 2

Campaign Setup

Our team handles research, campaign activation, and optimization. We manage keyword research, budget forecasting, setup, bid optimization, ad creation, and detailed data analysis to meet CPA goals or achieve desired ROAS.

Step 3

Analyze, Optimize, Energize!

Our goal is to continuously optimize for success, adapting to new competitors, seasonal changes, and Google updates. We ensure your campaigns remain top-class and drive the best results in the ever-changing digital marketing landscape.

Paid Advertising Toolbox

Marrying your channels with our superpowers

"Paid Ads" hardly describes the breadth of the different ways we can get you in front of your target audience. So here's a better look at the platforms and tools we can serve you with.

Google Ads

Google Ads. The place where "PPC" became a household name. We'll get you on there, optimized, and generating revenue.


Microsoft's search engine offering web, image, and video search.


The leviathan e-commerce giant. Ads on Amazon can be life-changing campaigns.


Apple's digital storefront offers the ability to advertise apps, music, and more.


The original platform for discovering local businesses and reading user reviews. Oh yeah, we run ads here too.

Google Display

Super-spanning network for serving ads across millions of websites and apps.


The OG and biggest name in video entertainment. A great place for your brand to develop diehard patrons.


Be the commercial that nobody skips. Advertise on Hulu and meet your audience where they go for entertainment.


Advertise on Netflix? We've been asked to do stranger things before... *wink*


NBC sure has a knack for catchy theme songs (The Office / Parks & Rec). We have a knack for running ads on Peacock.


So you're not Game of Thrones, but you're still a highly-engaging ad. HBO ads are a great prong on your digital marketing trident.

Prime Video

We're basically the Homelanders of advertising on Amazon Prime Video (minus the psychopathy and laser vision).


Personalized retargeting company that delivers performance marketing at scale.

Programmatic advertising platform for local, mobile, and contextual campaigns.


Streaming device offering access to various streaming services and channels.

Amazon Firestick

Streaming media player providing access to apps and services.


Platform for content discovery and native advertising.

Trade Desk

Demand-side platform for managing digital advertising campaigns.


Marketing platform for retargeting and prospecting new customers.

Google Tag Manager

Tool for managing marketing tags without code modifications.

Google Analytics

The one, the only, Google Analytics. We'll use it to learn all kinds of things about your target audience and track our progress.

Google Looker Studio

Data visualization tool for creating interactive reports and dashboards.


Don't undersestimate the power of tracking call sources. And definitely don't underestimate CallRail's ability to do it.

Agency Analytics

Agency Analytics is a tool that overlays on top of Google Analytics and many other sources. It's got a friendly user interface and lots of other bells and whistles.

More strategies to expand your reach with paid ads

Connected TV & OTT: Video ads on internet-connected devices like smart TVs and streaming devices, integrated into platforms like Netflix, Hulu, and YouTube TV.

Targeted Advertising: CTV ads target specific audiences based on demographics, interests, and viewing behaviors.

High Engagement: Viewers are more engaged, leading to higher ad viewability and conversion rates.

Wide Reach: CTV ads reach a broad audience across streaming services.

Interactive Formats: Some CTV ads offer interactive elements for enhanced engagement and actions.

...and even more!

DSPs (Demand-Side Platform): Tech platform for buying digital ad inventory across exchanges, targeting based on demographics and behavior to optimize ad spend.

Programmatic Display: Uses real-time bidding for ad impressions, providing  targeted placements.

Targeted Reach: Ads target specific demographics, locations, and interests.

Measurable Results: Track impressions, clicks, and conversions in real-time.

Cost Control: Set budgets and bids effectively.

Flexibility: Adjust campaigns based on data.

Quick Results: Generate traffic and leads faster than organic methods.


Digital solutions for every niche

Contact us

At Equicity, we are able to intelligently tailor our comprehensive marketing solutions to countless niche industries.

Our expertise spans far beyond the fields of SEO, paid advertising, and lead generation — we pride ourselves on our ability to deliver personalized strategies that drive measurable results and foster business growth.

Plus, with our flexible month-to-month agreements, you can be confident in our commitment to your ongoing success.

Comprehensive Strategy Development

Our team begins with a thorough analysis of your business and industry. We develop customized strategies that align with your unique goals, whether it's SEO, paid advertising, social media management, web design, or lead generation. Our holistic approach ensures every aspect of your marketing works together seamlessly.

Performing an Audit

We will analyze your performance and come to understand your business as well as you do.

Developing a Strategy

With our audit performed, we'll use the uncovered insights to develop your ideal strategy.

Executing the Strategy

Maybe your strategy involves a surge of blogs. Or perhaps we need to develop engaging brand videos forTikTok. And maybe you even need to start with the design and development of a brand new site. Whatever it is, we're going to follow our strategy blueprint like a talented pianist follows their sheet music — playing a beautiful symphony of marketing and results for you.

Executing our line items

Each contract with Equicity contains line items that line up with our strategy. We always deliver what we say we will.

Being your vigilant eyes

Even if it's outside our lane, we'll always speak up if we notice an anomaly, recommend wee pivot or see an opportunity.

Driving Performance with Data

Every good marketer is obsessed with data. Obsessions can be scary, but we like to use the term "healthily interested." Ongoing into the future, we'll always be looking to iterate and optimize our campaigns. You can count on us to continue driving growth through ups and downs. Marketing is a long-term activity, and we're a long-term kind of agency.

Assessing monthly performance

Marketing is an iterative process. We take inventory monthly on our performance and look for areas of improvement.

Planning your business' next chapter

With marketing fueling your growth, we'll shape your business' the next chapter and plan the campaigns to get you there!

Services related to Paid Advertising

We commonly package this service with a mix of the following:

Lead Generation

Lead generation's the name, filling your pipeline is the game. We employ a mixture of tactics to get you the leads you need — STAT.

Go to Service →

Social Media Management

Social media is hard to manage. That's why our managed social media services make it easy for you to set your content strategy and let us execute.

Go to Service →

Marketing Consultation

Let's have a heart to heart on marketing. We'll be here to help make sure that you're executing your strategy effectively and making great decisions.

Go to Service →

Plan your marketing strategy with us

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Expand your knowledge with tips

A/B Test Everything, Forever

Learning your ABC's is for Kindergartners. Learning A/B testing is elementary... for us. We always recommend that you test different ad creatives and copy to find the most effective ones.

Retarget (Acquired)

You know family member who is convinced their "phone is listening to them?" Well maybe it is, but in the absence of that, it's using retargeting tracking to re-engage them when they've shown interest on a site or product but didn't convert (yet).

Schedule your Way to Supreme Victory

Everybody thrives with a good schedule, even your ads. By scheduling your ads to run during peak times for your target audience, we can ensure that we're making the most of your budget.

Featured case study

Maximizing campaign efficiency for a local roofer

Notorious for being a fiercely competitive space for leads, Equicity executed an explosive campaign for a local Snohomish County roofing company that led to over a 250% ROAS across multiple Google Ad campaigns. Learn more about how we did it here.

Read More
Return on Ad Spend
Increase in monthly revenue
Reason to remember the name

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