Let’s identify the best strategy and platforms for your business. We’ll audit your campaigns, analyze improvements, and explore testing opportunities to leverage each platform’s unique strengths and capabilities.
Our team handles research, campaign activation, and optimization. We manage keyword research, budget forecasting, setup, bid optimization, ad creation, and detailed data analysis to meet CPA goals or achieve desired ROAS.
Our goal is to continuously optimize for success, adapting to new competitors, seasonal changes, and Google updates. We ensure your campaigns remain top-class and drive the best results in the ever-changing digital marketing landscape.
"Paid Ads" hardly describes the breadth of the different ways we can get you in front of your target audience. So here's a better look at the platforms and tools we can serve you with.
Google Ads. The place where "PPC" became a household name. We'll get you on there, optimized, and generating revenue.
Microsoft's search engine offering web, image, and video search.
The leviathan e-commerce giant. Ads on Amazon can be life-changing campaigns.
Apple's digital storefront offers the ability to advertise apps, music, and more.
The original platform for discovering local businesses and reading user reviews. Oh yeah, we run ads here too.
Super-spanning network for serving ads across millions of websites and apps.
The OG and biggest name in video entertainment. A great place for your brand to develop diehard patrons.
Be the commercial that nobody skips. Advertise on Hulu and meet your audience where they go for entertainment.
Advertise on Netflix? We've been asked to do stranger things before... *wink*
NBC sure has a knack for catchy theme songs (The Office / Parks & Rec). We have a knack for running ads on Peacock.
So you're not Game of Thrones, but you're still a highly-engaging ad. HBO ads are a great prong on your digital marketing trident.
We're basically the Homelanders of advertising on Amazon Prime Video (minus the psychopathy and laser vision).
Personalized retargeting company that delivers performance marketing at scale.
Programmatic advertising platform for local, mobile, and contextual campaigns.
Streaming device offering access to various streaming services and channels.
Streaming media player providing access to apps and services.
Platform for content discovery and native advertising.
Demand-side platform for managing digital advertising campaigns.
Marketing platform for retargeting and prospecting new customers.
Tool for managing marketing tags without code modifications.
The one, the only, Google Analytics. We'll use it to learn all kinds of things about your target audience and track our progress.
Data visualization tool for creating interactive reports and dashboards.
Don't undersestimate the power of tracking call sources. And definitely don't underestimate CallRail's ability to do it.
Agency Analytics is a tool that overlays on top of Google Analytics and many other sources. It's got a friendly user interface and lots of other bells and whistles.
Connected TV & OTT: Video ads on internet-connected devices like smart TVs and streaming devices, integrated into platforms like Netflix, Hulu, and YouTube TV.
Targeted Advertising: CTV ads target specific audiences based on demographics, interests, and viewing behaviors.
High Engagement: Viewers are more engaged, leading to higher ad viewability and conversion rates.
Wide Reach: CTV ads reach a broad audience across streaming services.
Interactive Formats: Some CTV ads offer interactive elements for enhanced engagement and actions.
DSPs (Demand-Side Platform): Tech platform for buying digital ad inventory across exchanges, targeting based on demographics and behavior to optimize ad spend.
Programmatic Display: Uses real-time bidding for ad impressions, providing targeted placements.
Targeted Reach: Ads target specific demographics, locations, and interests.
Measurable Results: Track impressions, clicks, and conversions in real-time.
Cost Control: Set budgets and bids effectively.
Flexibility: Adjust campaigns based on data.
Quick Results: Generate traffic and leads faster than organic methods.
At Equicity, we tailor the plan to your industry, your market and your goals.
Whether it's SEO, AI search, Google Ads or lead generation, we build personalized strategies that tie every channel to measurable results.
And with month-to-month agreements, we earn your business every month.
We start with a close look at your business, your market and your competitors. Then we build a strategy around your goals, whether that's SEO, AI search, Google Ads, web design or lead generation, so every channel pulls in the same direction.
We analyze your current performance and get to know your business as well as you do.
We turn what the audit uncovers into a clear plan, with priorities and timelines you can see.
Maybe your strategy calls for a run of new service pages. Maybe it's a Google Ads rebuild, or a brand new website. Whatever it is, we follow the plan, keep you posted in plain English and adjust as the data comes in.
Every agreement spells out exactly what we'll deliver, tied to the strategy. Then we deliver it.
Even when it's outside our lane, we'll speak up if we spot a problem, a needed pivot or an opportunity.
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Good marketers are obsessed with data. We prefer "healthily interested." Every month we look at what worked, what didn't and what to try next, so growth keeps compounding through the ups and downs. Marketing is a long game, and we're a long-term kind of agency.
Marketing is iterative. Each month we review performance and look for what to improve next.
As your business grows, we plan the campaigns that get you to the next milestone.
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We commonly package this service with a mix of the following:
Learning your ABC's is for Kindergartners. Learning A/B testing is elementary... for us. We always recommend that you test different ad creatives and copy to find the most effective ones.
You know that family member who's convinced their phone is listening to them? Maybe it is. More likely, it's retargeting: ads that re-engage people who showed interest in a site or product but didn't convert (yet).
Everybody thrives with a good schedule, even your ads. By scheduling your ads to run during peak times for your target audience, we can ensure that we're making the most of your budget.
How we took a Snohomish County roofer to a 562% return on ad spend and six-figure monthly revenue from Google Ads. The strategy, the numbers, the takeaway.
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